Makeup Talk: Drugstore vs. Designer

Makeup is makeup, no matter the price tag.  If the application is flawless, does it really matter how much it costs?

Something to think about: A company like L’Oreal, who is is the world’s largest cosmetics and beauty organization, will put out similar products in different packaging for you to consume depending on your budget.  Even though the same companies own many brands at different price points, the products still get manufactured at the same places/factories, and many of the formulas in prestige brands are nearly identical to their drugstore counterparts.  So, why splurge on a super expensive lipstick or eyeshadow if there’s a cheaper version waiting for your at the drugstore?

Sometimes, you can justify the extra cost of designer makeup based on the added benefits of pricier brands, such as increased pigmentation, better fragrance, or a better applicator. However, this is not always the case.

When it comes to designer makeup, you usually pay extra for several reasons:

  1. Brand Name. It’s a status symbol, so it takes some extra money if you want to have Chanel in your cosmetics bag.
  2. Fragrance. Luxe fragrances added to the formula to enhance the user experience. Or, in the case of brands like Clinique, a lack of fragrance advertised as being better for your skin.
  3. Better Applicators. Designer makeup is more likely to offer better application devices, such as eyeshadow brushes, foundation sponges, and mascara and powder applicators. These can make a big difference in how makeup looks on your skin, so they could bring added value – especially if you purchase applicators separately for your drugstore makeup anyway.
  4. Packaging. Flashy tubes and pretty packaging make up much of the extra cost, which also speaks to the idea of status in the makeup world. If you feel more “special” using a tube of designer lipstick, perhaps you’re more willing to pay for it.
  5. Increased Pigmentation. Better makeup brands often have better pigmentation, which means improved color payoff. Better color payoff means you need to use less product overall – you won’t need to use as much blush if it’s more pigmented.

Debating with yourself which products you should purchase?

In my opinion (and remember this is just my opinion), face wash, moisturizer, foundation, and concealer, the items you use on a regular basis, I suggest spending a little more on just for the simple fact that they are the main products you apply to your skin first.  You want them to cleanse, moisturize, conceal, cover, and LAST!  All secondary products such as powder, blush, highlighter, bronzer, eyeshadow, mascara, etc. I suggest buying the drugstore products.

I personally purchase designer foundation and then tend to go for the middle of the road products from Target- the ones that are not overly expensive, but also not the cheapest in the store.

It’s all up to YOU.  YOU purchase what works best for YOU!  If you want to spend an insane amount of money on designer makeup products, be my guest.  If you’re more economical and want a similar look with a cheaper price tag, there’s nothing wrong with that!  It’s all about personal preference, and the main thing to remember is that YOU are the only one who knows how much you spend (or don’t spend) on your makeup!!!

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